Post by account_disabled on Jan 1, 2018 7:04:02 GMT -3
Hello,
In sales circles, there is a story often told to highlight features versus benefits. The story goes that there is a man who wants to hang a picture on his wall. In order to do that, he needs to drill a hole in the wall. He goes to his local hardware store to buy a drill. Salesman A shows the man a drill that’s shiny, compact, with 10 different drill bits, and it’s cordless. Salesman B shows the man a drill and says, “This will make a hole in your wall.” The man buys the drill from Salesman B. Why? In this example, the shiny, compact, 10-bit, cordless information focused on features, but failed to tap into what the man really needed.Is this right information about Company Marketing Examples? I didn't get the right solution.
please help.
Any help will be appreciated.
Thank you.
In sales circles, there is a story often told to highlight features versus benefits. The story goes that there is a man who wants to hang a picture on his wall. In order to do that, he needs to drill a hole in the wall. He goes to his local hardware store to buy a drill. Salesman A shows the man a drill that’s shiny, compact, with 10 different drill bits, and it’s cordless. Salesman B shows the man a drill and says, “This will make a hole in your wall.” The man buys the drill from Salesman B. Why? In this example, the shiny, compact, 10-bit, cordless information focused on features, but failed to tap into what the man really needed.Is this right information about Company Marketing Examples? I didn't get the right solution.
please help.
Any help will be appreciated.
Thank you.